Prompt shows technichal name and text of the variable

Hello everyone,

I'm facing some troubles regarding my prompt in BOA. I unticked the "use characteristic setting" and then said "display as Text" (Text view Standard). Now it shows my prompt like this in the BEx Analyzer:

Unfortunately it shows my prompt like this in BOA:

How can I get rid of the "technical name" in front of "brand"?

Thanks in advance

Kind regards

Dominik